Go Ga-Ga for Googie.
Known for its exaggerated, futuristic design, Googie architecture originated in Southern California during the 1940s and remained popular through the mid-1960s. Googie-style buildings were known for upswept roofs, geometric shapes, sharp angles, bright neon colors, and their unusual use of glass and steel. This modern, post-WWII style of architecture was heavily influenced by the Space Age, car culture, jets and the Atomic Age. It was named after John Lautners pioneer design of a West Hollywood coffee shop called Googies. Other coffee shops, along with motels, gas stations and fast food chains, quickly jumped on the bandwagon and continued the trend.
NORMS has its own history with this iconic style. NORMS La Cienega location, which is near Melrose, is a classic example of Googie architecture. Designed by Eldon Davis of Armet Davis Newlove Architects in Santa Monica, it opened its doors in 1957 during the peak of the Googie trend and won the National Restaurant Associations design award at that time. Currently, its the oldest NORMS still operating today, and on May 20, 2015, the Los Angeles City Council voted to add it to the list of Historic-Cultural Monuments. The Los Angeles Conservancy, Cultural Heritage Commission and Councilmember Paul Koretz were instrumental in helping NORMS La Cienega location achieve that status. A picture of the location can be seen here.
Another NORMS location that boasts the Googie style is Huntington Park on Slauson Avenue, which is near Pacific. As the second-oldest NORMS operating today, it features full-exhibition cooking where guests can enjoy a front-seat view to the making of NORMS notable eats. Two later NORMS locations — Figueroa and Sunset Boulevard — mimicked the Huntington Park locations design, but both are now closed. The last NORMS restaurant built with the Googie design was on Long Beach Boulevard at PCH in Long Beach. While that location is no longer open, the building still stands but has since changed. Only a trained eye could recognize its Googie roots.
In 1991, NORMS opened its Whittier location near Colima, and the building was a nod to NORMS previous Googie-styled buildings. It was designed by the same firm as the La Cienega location, Armet Davis Newlove Architects, but Victor Newlove was the architect that brought back the flavor of those early days. Now, three other locations have been based on that design: Downey, Anaheim and South Torrance. Not all locations have the same design. Some locations resemble each other, depending on when they were built. However, in each restaurant, theres the feeling of NORMS architectural roots from the La Cienega design.