In El Monte last Thursday, January 18, the NORMS team grabbed their shovels and hosted a groundbreaking to commemorate the new NORMS Restaurant location coming this summer. The celebration of the soon-to-be 18th NORMS location saw attendance in the dozens, including El Monte Mayor Andre Quintero, Councilman Juventino J. Gomez, Councilwoman Norma Macias, Councilwoman Victoria Martinez, and Councilman Jerry Velasco. Learn more about El Monte here.
Much like NORMS, the city of El Monte was chosen for our new location because of its close connections to family and community. The 6,800 square-foot restaurant will accommodate over 200 people and create 100-plus jobs, with priority given to city residents.
To preserve our 70-year-old heritage, the new location will once again embrace Googie architecture with an iconic NORMS sawtooth sign.
Stay tuned as this is only the beginning: Before the end of 2018, we plan to open two more locations in Carson and Inglewood!
You’re taking a bite out of SoCal history when you eat at NORMS. The restaurant chain was one of the first of its kind to open 24/7–serving breakfast all day–when it debuted in 1949.
Late founder and innovator Norm Roybark, a Los Angeles native, started NORMS near the famed Hollywood corner of Sunset and Vine, and the concept grew from there.
There are more than a dozen NORMS Restaurants in California today. Among them is the Downey location on the corner of Firestone and Paramount, run by General Manager Nancy Cook and Executive Chef/Assistant Manager Danny Hurtado.
On Saturday, December 2nd, NORMS presented the Los Angeles Regional Food Bank with a check for $16,898 LIVE on KTLA 5 TV. This amount was raised with your help through our “Make Caring the NORM” fundraising campaign back in late August. The Los Angeles Regional Food Bank will use these funds to produce 67,592 meals to help fight food insecurity and hunger in our community!
Last week, NORMS met with Feeding America Riverside/San Bernardino to present a giant check of $1,389. This amount was raised with your help through our “Make Caring the NORM” campaign, and will lead to producing 12,501 meals for underprivileged families.
Along with Feeding America Riverside/San Bernardino, the other two beneficiaries of our campaign are the Los Angeles Regional Food Bank and the Second Harvest Bank of Orange County. Altogether, NORMS was able to provide over 100,000 meals, totaling our efforts to over 55 million meals since the beginning.
To learn more about our partnership, please visit any of the food banks’ websites. Otherwise, check out our video:
Remember the stress of finding your first job? Many people are feeling that same stress last Tuesday, especially students. In an effort to reduce stress for these young professionals, NORMS partnered with the California Restaurant Association Foundation for FIT (Force in Training), an event to prepare students for their first job. This special training was able to reach over 2,800 students in 46 high schools, teaching them how to score an interview and move up the ladder within the business.
Did you know that working within the restaurant industry is the first job for one-third of the workforce? It is this very reason that we joined forces with the California Restaurant Association Foundation to help students receive their first hands-on experience to flourish.
We were so happy to be a part of this wonderful event, and are looking forward to seeing these familiar faces come in for their first day at NORMS.
California Restaurant Association Foundation’s FIT Day 2017 students give their thanks.
Wow! That is all we can say after the tremendous amount of donations we received from all of you. Together, we made Caring the NORM, and we cannot thank you all enough. With all of the donations we received, we were able to provide over 100,000 meals for the food banks within our communities. These food banks include the Los Angeles Regional Food Bank, Second Harvest Food Bank of Orange County, and Feeding America Riverside/San Bernardino.
It’s true when they say every dollar makes a difference because, in the end, we provided 100,298 meals in total. Of that sum, Los Angeles Regional Food Bank provided over 67,000 meals, Second Harvest of Orange County provided over 20,000 meals, and Feeding America Riverside/San Bernardino provided over 10,000 meals. We were even able to take our NORMS team to the Los Angeles Regional Food Bank to put together food packages for our senior program that will provide 27,000 meals for seniors throughout Los Angeles County.
After almost 70 years of operation, we have distributed over 55 million meals across Los Angeles County. To learn more about our partnership, please visit any of the food banks’ websites; otherwise, check out our video: Make Caring The NORM.
We’re thrilled to see that NORMS, and our Bellflower restaurant on Lakewood, received an excellent write up in the Long Beach Press-Telegram’s dining and entertainment guide, Cheers! In “The Restaurant Guy’s Review of the Week” feature, writer Ryan Riley touted NORMS as “the quintessential SoCal restaurant.” To prove his point, Riley took readers on a gastronomical tour of NORMS Bellflower, sampling several classics and new favorites, including our Hot Mess Pastrami Fries, Baby Back Ribs and Warm Cinnamon Monkey Bread a la Mode.
We’re delighted that Riley and his dining companion were so happy with the food and the service they received! You can read the full article here, but be prepared to get hungry!
We’re proud to share that a member of the NORMS family – Corporate Executive Chef and Director of Purchasing, David Cox – was recently featured in Kernels, a leading trade publication produced by the Wheat Foods Council.
The article highlights Chef Cox’s participation in a hands-on workshop at The Culinary Institute of America in Napa Valley, during which he and fellow chefs discussed and demonstrated creative ways to incorporate wheat foods into their menus.
Chef Cox also discusses his role in personally selecting the food and ingredients for NORMS, an important task given the number of items made from scratch, such as our light and fluffy hotcakes. In addition to menu and recipe development, Chef Cox, a 14-year veteran of NORMS, also trains the staff and store managers.